CRAFTING DIGITAL GOODS SINCE — Y:2007

NAZ

LEAH

I’m Nazlija! Lead Learning Experience & Interaction Designer creating digital AI-powered ecosystems
and human-centred solutions for over 15 years.

SCROLL

ABOUT

My passion lies at the intersection of learning design, UX, and AI-enabled creativity, creating digital experiences that transform complex business needs into impactful learning solutions.

My background spans Learning Experience Design, UX research and Interaction Design, CRM driven digital marketing, and Visual Communication with hands-on AI integration across every stage of the production workflow.

LXD

Learning Experience Design

93%

UX

User Research & Interaction Design

80%

LMS

Learning Management Systems

88%

PROJECTS

example
Learning Experience Design
abstract
User Experience

AWARDS

EXPERIENCE

Learning Experience & Interaction Designer

Freelance

2025 - Present

Project-based work in Learning Experience Design, UX, and AI-enabled content production, applying a full AI toolkit across design, development, and localisation workflows. Currently building a prototype for an AI-powered learning personalisation agent.

Learning Experience & Interaction Designer

Freelance

2025 - Present

Project-based work in Learning Experience Design, UX, and AI-enabled content production, applying a full AI toolkit across design, development, and localisation workflows. Currently building a prototype for an AI-powered learning personalisation agent.

Senior Graphic Designer

Swarovski

2020 - 2022

Collaborated with Art Directors to translate campaign concepts into global digital and print assets, including newsletters, banners, advertorials, and marketing collateral, supporting the strategic execution of international campaigns.

Senior Graphic Designer

Swarovski

2020 - 2022

Collaborated with Art Directors to translate campaign concepts into global digital and print assets, including newsletters, banners, advertorials, and marketing collateral, supporting the strategic execution of international campaigns.

Senior Learning Experience Designer

Zurich Insurance

2022 - 2025

Led end-to-end design and implementation of digital learning experiences aligned with Zurich's CX strategy. Owned LMS strategy and operations, directed multi-language localisation, introduced AI-enabled production workflows, and mentored teams in UX and instructional design.

Senior Learning Experience Designer

Zurich Insurance

2022 - 2025

Led end-to-end design and implementation of digital learning experiences aligned with Zurich's CX strategy. Owned LMS strategy and operations, directed multi-language localisation, introduced AI-enabled production workflows, and mentored teams in UX and instructional design.

CRM Campaign & Automation Manager

Swarovski

2019 - 2020

Led CRM strategy and execution with SAP Marketing Cloud. Designed personalised customer journeys and segmentation logic. Product Owner for a bespoke web-based image editing platform (Cloudinary).

Senior Graphic Designer

Swarovski

2020 - 2022

Collaborated with Art Directors to translate campaign concepts into global digital and print assets, including newsletters, banners, advertorials, and marketing collateral, supporting the strategic execution of international campaigns.

CONTACT

Curious about what we can create together? Let’s bring something extraordinary to life!

Zürich, ZH, Switzerland

nazzleah@gmail.com

www.nazlija.com