User Experience

UX RESEARCH ENTHUSIAST

As part of the UX design course, the objective was to research, design, develop and test a user-friendly mobile app for airline flight bookings, ensuring seamless functionality and an intuitive interface.

To inform the design process, I conducted in-depth research on user needs, industry trends, and common pain points in flight booking apps.

This involved a comprehensive market analysis of competitor apps, a review of existing UX literature, and user surveys to identify key frustrations and expectations.

My findings revealed critical insights into usability gaps, such as complex navigation, hidden fees, and inefficient search filters, which directly influenced my design decisions.

Developed comprehensive journey maps visualizing the complete flight booking experience. This revealed critical friction areas, particularly during fare comparison and seat selection, while highlighting emotional highs and lows.

I conducted a thorough evaluation of top airline and travel apps, assessing usability, feature sets, and customer pain points. This revealed gaps in pricing transparency, booking flexibility, and navigation efficiency, directly informing my design priorities.

Conducted in-depth, one-on-one interviews with frequent travelers to uncover behavioral patterns, emotional pain points, and unmet needs in the flight booking experience. Key insights revealed frustrations with last-minute price changes and desire for personalized itinerary management.

Designed and distributed targeted online surveys to gather quantitative insights on traveler behaviors, preferences, and pain points - revealing key priorities like price transparency, booking speed, and mobile usability.

I designed user-centric wireframes and low-fidelity screens that addressed critical pain points through solutions like persistent fare comparison and streamlined flows.

Conducted usability testing with target users to identify and resolve issues, followed by iterative improvements before the final release.

Built a fully functional high-fidelity app prototype using agile methodologies, ensuring scalability, performance, and compliance with industry standards.